Venetian Hosts Housewarming at its Grand Opening

Venetian Grand Opening Windsor Healthcare Communities

SOUTH AMBOY, NJ (June 10, 2015)— Windsor Healthcare Communities has combined modern design and beautiful surroundings with a progressive approach to elder care in the Venetian Care & Rehabilitation Center, which celebrated its grand opening today with a housewarming party that included tours and a ribbon-cutting ceremony. 

Hyman Jacobs, CEO of Windsor Healthcare, welcomed local officials and community leaders, members of the medical community, Venetian residents and staff, family members and other guests to the new, state-of-the-art skilled nursing and short-term rehabilitation center.

“This is a very special day for the Windsor Healthcare family,” said Jacobs. “In the Venetian we’ve built the home we would want our own parents to have, and we are thrilled to be part of the South Amboy community.”

The staff, known as “care partners” at the Venetian, practice person-directed care, a forward-thinking approach to nursing home life based on the idea that the later stages of one’s life are just as valuable and meaningful as any of the earlier ones.   

Person-directed care stresses choice, autonomy and growth, tailoring daily life and activities to individual needs and preferences under the guidance of a consistent, interdisciplinary team of care partners.  

“At the Venetian we do things like we would do them at home. You can get a snack when you want, and you can choose your bath time and your bedtime. Because care partners remain the same for individual residents, you’re always going to be around people you know,” said Batsheva Katz, vice president at Windsor Healthcare.

 “With ten homes across the state, Windsor Healthcare has really put its stamp on the entire New Jersey community, paving the way for a new day in short- and long term-care,” said another guest, N.J. Assemblyman John Wisniewski.

The new home replaces the existing Briarwood Care & Rehabilitation Center, also located in South Amboy about five miles away from the new Venetian.  Jacobs said that while Briarwood was always known for its excellent care, the 1960’s building architecture fell short of current thinking on how building design can actually enable best practices and improve quality of life for residents.

“I’m very pleased to see the combination of the best in care with the awesome new building,” said N.J. Assemblyman Craig Coughlin.

Housewarming guests who toured the building saw how the E-shaped floorplan allows for more light and connectedness within the living spaces, which are called neighborhoods, each with a name and unique interior decoration.  Tour guides described each neighborhood as “a home within the home,” pointing out the kitchen stocked with fresh food, a lounge area for socializing and rooms with large windows and scenic views.

They also saw the Venetian’s rehabilitation gym, managed by highly regarded Kessler.Core, and its RehabPark™, which is both a tranquil setting for relaxation and a physical therapy course for residents transitioning from hospital to home after illness or surgery.

The Venetian is part the South Amboy waterfront neighborhood close to the YMCA and within walking distance of downtown, the train station and two parks on the waterfront promenade, all providing opportunities for residents of the home to take in entertainment and participate in the community.

“We value the Venetian not only because of the home’s contribution to the economics of the city but also because they are so committed to serving the community, both in the home and out, “ said South Amboy Mayor Fred Henry.

“When you look at the state of skilled nursing care in our country, it’s clear we can do better, so it’s refreshing to see homes like the Venetian taking a leadership role with their focus on evidence-based care practices and quality of life,” said N.J. Senator Joseph Vitale in a written statement.

About Venetian Care & Rehabilitation Center

The new Venetian Care & Rehabilitation Center is a cutting edge rehabilitation and long term care center that embraces person-directed care, modern design and technology near the South Amboy waterfront.  It replaces the 1960s-era Briarwood Care & Rehabilitation Center in Sayreville and is one of 10 Windsor Healthcare Communities located throughout New Jersey. 

The home accommodates 60 short-term residents and another 120 nursing home residents. It is within walking distance of downtown South Amboy, the train station and two parks on the waterfront promenade, which offers scenic views and lots of entertainment. Venetian’s immediate neighbors are the South Amboy YMCA, Frog Hollow Swim and Tennis Club, and new townhomes to be built by Woodmont Properties.

About Windsor Healthcare Communities:

Windsor Healthcare Communities provides clinically advanced post-hospital medical care and rehabilitation, as well as comprehensive skilled nursing care throughout New Jersey. A family owned and operated organization, Windsor is a recognized pioneer in promoting person-directed care that cherishes, honors and loves our Elders. We are committed to medical excellence and well-being for all that we serve.

Please visit for more information.




Media queries please contact:

Becky Taylor, Windsor Healthcare, (609) 240-6886 or



Elders Mary Ann Naused and Maryann Tevis plant flowers at the Venetian Care & Rehabilitation Center's RehabPark™ therapy garden in South Amboy. Looking on are Batsheva Katz, vice president of Windsor Healthcare Communities, and Hyman Jacobs, president and CEO of Windsor Healthcare Communities. Photo by John O’Boyle. 


Elected officials join with Windsor Healthcare leaders to cut the ribbon in celebration of the Venetian Care & Rehabilitation Center's grand opening in South Amboy. Pictured left to right are: Michael Jacobs, vice president of Windsor Healthcare Communities; Fred Henry, mayor of South Amboy; Walter Unangst, senior vice president of healthcare at First Niagara Bank; John Wisniewski, N.J. assemblyman; Hyman Jacobs, president and CEO of Windsor Healthcare Communities; Batsheva Katz, vice president of Windsor Healthcare Communities; Mickey Gross, councilman at large, City of South Amboy; Zusette Dato, councilwoman, City of South Amboy; John Krenzel, mayor of South River. Photo by John O’Boyle.